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Showing posts with label Ticket Prices. Show all posts
Showing posts with label Ticket Prices. Show all posts

Friday, March 14, 2014

Red Sox Bring Dynamic Ticket Pricing to the Monster. Money Saver or Money Gouger?

Red Sox fans are an opinionated bunch. We have differing opinions on all sorts of things. Should the Sox extend Ortiz? Should Jackie Bradley, Jr. start in center? Was Bobby Valentine the worst manager the Sox ever had?

Okay, that last question doesn't have a lot of people arguing in Bobby's favor. But you get the point.

One thing Boston fans have agreed upon, though, is that ticket prices have become too expensive for the average family, let alone the full Fenway experience. The total cost can easily run into the hundreds of dollars.

To address one part of this, the Sox introduced variable ticket pricing this past November. Simply put, they arranged the tickets into five tiers based on expected demand and then priced accordingly. This way, Yankee tickets were still high-end full-price tickets, while the Astros would be on the low end. I should say "low" end because it costs $28 for a bleacher seat against the Astros. Better than the $40 you'd pay now to see, say, the Yankees. But still much more than the $5 I paid back in 1995*. But I digress...

Now to add to that we have dynamic pricing for Monster seats. What is this new-fangled idea, you ask?

With this new pricing model, Green Monster tickets will increase or decrease in price based on demand and market factors such as the date of the game, opponent, and even weather conditions. Demand-based analysis will be provided by two companies, Qcue and tixtrack.


This could be...interesting. It sounds like something that could save money. If you decide to go to a Tuesday night game when it is expected to be 45 degrees and you are watching the Astros...the dynamic pricing model should noticeably lower the ticket price. To be honest, the dynamic model should be paying you money to watch that game. As opposed to the Yankees or Cubs, where I would assume the dynamic model will demand your first-born child.